All Used Mercury
Edsel Ford believed there was a golden marketing opportunity to produce a line of vehicle that would fill the price gap between All Used Ford and Lincoln. The All Used Mercury vehicles would be large, stylish and modern, yet still economical. They would be Mercury.
Early Days of All Used Mercury
Bob Gregorie, Ford's first design chief, worked closely with Edsel to develop the first All Used Mercury, the All Used Mercury Eight. Its 95-horsepower engine offered 10 more horsepower than the Ford V-8, making it a robust performer.
All Used Mercury Eight
Design-wise, the All Used Mercury Eight was considered to be among the most aerodynamic cars of its era. It was one of the first Ford production cars designed using a full-scale clay model. Dubbed The Super Ford, the All Used Mercury Eight boasted the industry's first two-spoke steering wheel. In 1939, production reached more than 17,000 vehicles.
After The War
After the war, Henry Ford completely separated Mercury from Ford and established Lincoln Mercury. For the first time, Mercury had its own vehicles. Because of the war, Mercury's 1946 models were slightly modified 1942 models. 1947 saw production increase to more than 86,000 vehicles. On April 29, 1948, Lincoln Mercury introduced the first all-new portwar Mercury vehicles.
Early 90s with the All Used Mercury
The early part of the 90's brought about the introduction of the all-new minivan, the All Used Mercury Villager. Customers loved its spacious interior, exceptional car-like ride and upscale amenities. In 1997, All Used Mercury introduced its first SUV, the All Used Mercury Mountaineer. This vehicle achieved great success in attracting young buyers to the market.